ABOUT

From Delivery Partner to Product Designer

I design products around how people actually decide. My route into UX and product design came through operations and process work, and that shows in how I work today — research first, behaviour before opinion, systems before screens, and design decisions that stay answerable to the business.

Portrait of Suresh Veerasamy, UX product designer, looking to the side and smiling
JOURNEY

My Journey

My career didn’t start in design. It started in operations and process work, where the job was to notice exactly where a system breaks and why people give up on it.

In 2022 I moved into design deliberately — studying UX/UI and graphic design rather than drifting into it. From there the work built in stages: visual design first, then product design, then UX/UI alongside leading a small team.

Between those roles there were periods of independent practice — portfolio work, selected projects, and a lot of deliberate learning. I list them as what they were, because they are part of how the thinking developed.

Today the work is research-led product design: studying behaviour, designing for decisions, and building trust into the moments where people hesitate.

CRAFT

What I Do

UX Research

Understanding user behavior, motivations, and decision-making patterns.

Behavioral Design

Designing experiences that help people make confident decisions.

Product Thinking

Balancing user needs, business goals, and long-term product growth.

PRINCIPLES

How I Work

01

Start with the trust gap

Find the moment users hesitate — that's where design earns its keep.

02

Design for decisions, not screens

Every interface choice should reduce uncertainty, not add to it.

03

Research before assumptions

Listen to real users before defending a hypothesis.

04

Validate through feedback

Ship small, observe carefully, iterate without ego.

05

Simplify complexity

Clarity is the result of subtraction, not addition.

06

Measure impact

Tie design decisions to outcomes — for users and the business.

CAREER EVOLUTION

The path into product design

Operations and process → design transition → visual design → product design → UX/UI and team leadership → independent practice → UX growth and product thinking today. Study, independent practice and employment are labelled separately, because each one did different work on how I think.

  1. Aug 2018 – May 2019Employment

    Quality Team / Operations · Uber Eats

    On-ground quality and operations work — where process, people and trust first became something I studied rather than assumed.

  2. Aug 2019 – Apr 2022Employment

    Information Process Enabler · Tata Consultancy Services

    Process-driven work inside a large delivery environment. Structure, accuracy and systems thinking at scale.

  3. Jul 2022 – Dec 2022Education & career transition

    Advanced Design & Technology (UX/UI + Graphic Design) · Design Transition

    A deliberate move into design — formal study of UX/UI and graphic design. This period is education and career transition, not employment.

  4. Jan 2023 – Apr 2023Independent practice

    Portfolio building & UX/UI practice · Independent Design Practice

    Building a portfolio, practising UX/UI and visual design, and searching for a design role.

  5. Design progression

    Visual Design → Product Design → UX/UI + Team Leadership

    May 2023 – Oct 2023Employment

    Visual Designer · Spaper Work

    Visual Design

    Visual design work — craft, consistency and delivery under real timelines.

  6. Oct 2023 – Mar 2024Employment

    Product Designer · Magnil Technology

    Product Design

    Moved from surface to structure: product flows, interface systems and design decisions tied to how the product works.

  7. Apr 2024 – Sep 2024Employment

    UX/UI Designer & Team Lead · Buff Creative College Pvt. Ltd. (Corporate Team)

    UX/UI + Team Leadership

    UX/UI design alongside leading a team — reviewing work, setting direction and holding quality across contributors.

  8. Oct 2024 – Sep 2025Independent practice

    Selected projects, learning & job search · Independent Design Practice

    Selected design projects and tasks, deliberate learning, occasional small work, and an active search for the right product role.

  9. Oct 2025 – PresentEmploymentCurrent

    UX Growth Strategist — Part-Time · Design for Change

    Research-led work on learner onboarding, retention and engagement — behaviour, habit formation and product growth.

CURRENT DIRECTION

Where my focus sits now

Product and UX design led by research: understanding behaviour, designing for the moment a person decides, building trust into the interface, thinking in systems rather than screens, and keeping design decisions answerable to business impact.

TOOLKIT

Skills & Methods

Design
Figma
FigJam
Wireframing
Prototyping
Design Systems
UX Writing
Research
User Interviews
Usability Testing
Journey Mapping
Information Architecture
Behavioral Analysis
Research Synthesis
VALUES

What I Believe

Clarity

Helping users make informed decisions.

Curiosity

Continuously learning and improving.

Trust

Building experiences that reduce uncertainty.

LET'S TALK

Let's Build Products People Trust

Open to conversations about product design, UX research, behavioral design, and opportunities where thoughtful design can create measurable impact.